WHO WE ARE

The Lubrimaxx Group of Companies
Quality People Quality Products Quality Company

Lubrimaxx was established in November 1988 with its original home in Mulgrave Victoria. Lubrimaxx was a part of the Forte product brand which specialised in motor vehicle warrantees and oil additives. In November 1993 some 6 years after inception Lubrimaxx began marketing products under the Lubrimaxx brand and shortly after that in April 1994 moved into bigger premises in Moorabbin, Victoria.

The product mix began to expand as new markets were developed. Strategically the company was applying its effort toward consolidation as a wholesale manufacturer with the emphasis on quality people and quality products. The products range and corporate style evolved over the next few years as the company sought to perfect its standards of manufacture, graphic appeal, corporate identity and service.

In October 1998 Lubrimaxx moved again this time to a larger site in Spotswood, Victoria. In June 2004 Lubrimaxx acquired Eziclean Products from Tasmania and began manufacturing cleaning products at the Spotswood site. Later in June 2007 Lubrimaxx expanded overseas and registered a Malaysian based manufacturing company operating from Sungai Buloh, Selangor. This was done to service local Malaysia marketplace, the Asia Pacific Region as well as neighboring ASEAN countries.

In 2012 Lubrimaxx in Australia moved again to newer and more modern premises in Sunshine, Victoria. Very soon after that in 2014 we also relocated our Malaysia operation from Sungai Buloh to much larger premises in Shah Alam, Selangor, to increase production capability. Lubrimaxx is now focussed to capitalise on their international presence with the best of technology and the cost effective synergies of the combined operations.