WHO WE ARE

The Lubrimaxx Group of Companies
Quality People Quality Products Quality Company

Lubrimaxx was established in November 1988 with its original home in Mulgrave Victoria. Lubrimaxx was a part of the Forte product brand which specialised in motor vehicle warrantees and oil additives. In November 1993 some 6 years after inception Lubrimaxx began marketing products under the Lubrimaxx brand and shortly after that in April 1994 moved into bigger premises in Moorabbin, Victoria.

The product mix began to expand as new markets were developed. Strategically the company was applying its effort toward consolidation as a wholesale manufacturer with the emphasis on quality people and quality products. The products range and corporate style evolved over the next few years as the company sought to perfect its standards of manufacture, brand appeal, corporate identity and service.

In October 1998 Lubrimaxx moved again this time to a larger site in Spotswood, Victoria. In June 2004 Lubrimaxx acquired Eziclean Products from Tasmania and began manufacturing cleaning products at the Spotswood site. Later in June 2007 Lubrimaxx expanded overseas and registered a Malaysian based manufacturing company operating from Sungai Buloh, Selangor. This was done to service local Malaysia marketplace, the Asia Pacific Region as well as neighboring ASEAN countries.

In 2012 Lubrimaxx in Australia moved again to newer and more modern premises in Sunshine West, Victoria. In line with our progressive expansion, we relocated our Malaysia operation from Sungai Buloh to a much larger premise, and again in 2022 to Klang where we've made further upgrades to increase production capability. Lubrimaxx is currently prioritizing leveraging its international presence by integrating cutting-edge technology and cost-effective synergies across its combined operations.